SEO · GEO · Content Marketing
Digital brand strategist. Published researcher. Adventurer. I make brands findable, institutions legible, and search algorithms work harder than they planned to.
Professional Journey
First Advertising
📍 Johannesburg, South Africa
At First Advertising, I develop digital strategies across a diverse portfolio of clients, spanning financial services, retail, and consumer brands. I own the full cycle of digital activation — from SEO technical audit and strategic content planning through execution, performance tracking, and continuous optimisation. This is agency-side delivery at pace: managing multiple client priorities simultaneously, adapting strategies to algorithm changes, and translating commercial goals into measurable digital outcomes.
↗European Central Bank
📍 Frankfurt, Germany
At the European Central Bank, I served as the Digital Communications Specialist responsible for the development of the EuroSteps campaign, organic search strategy, content discoverability, and user experience of three institutional domains: the ECB's main external website, the ECB Banking Supervision, and the European Systemic Risk Board (ESRB). This role placed me at the heart of European institutional communication — translating complex financial policy into content that was accessible, findable, and effective across all 24 official EU languages.
↗Independent Practice
📍 Remote
Delivered end-to-end digital strategy, brand visibility campaigns, and conversion optimisation for clients across diverse industries — building deep self-directed ownership and analytical discipline. Defined and executed SEO strategies for clients websites owning roadmaps, managing technical implementations, coordinating content and authority strategies independently.
↗Capabilities
Platforms & Tools
Academic Research
Encyclopedia of Artificial Intelligence in Marketing
doi.org/10.1007/978-3-031-75316-9_65-1International Review of Management and Marketing, 12(4), 29–37
doi.org/10.32479/irmm.13248Get in touch
Whether you're looking for a digital strategy partner, a communications specialist for institutional projects, or a collaborator on something new — I'd love to hear from you.
