Overview
Before stepping into institutional and agency roles, I spent over three years building an independent digital and brand strategy practice. Working across diverse industries — climate tech database, ERP provider, print agency, marketing consulting firm, hair salon, to professional services and e-commerce — I developed the self-directed discipline, client ownership, and strategic breadth that now underpins everything I do.
Freelance work demands a different kind of accountability: no hierarchy to fall back on, no team to absorb the gap. Every audit, every strategy, every client relationship was mine end-to-end. That foundation — of deep ownership, rigorous analysis, and clear communication — is what I brought into institutional settings and what continues to shape my professional approach.
Key Activities
- → Delivered end-to-end digital strategy for clients across diverse industries — covering SEO, content strategy, brand identity, and organic growth.
- → Conducted full digital audits covering keyword research, website architecture, technical performance, content analysis, and backlink profile assessment.
- → Developed multi-channel and off-site strategies to expand domain authority, improve organic ranking, and grow brand presence.
- → Managed end-to-end client relationships independently — from initial brief and strategy development through to execution, monitoring, and reporting.
- → Delivered brand identity and visual communication projects — building foundations in design thinking that complement strategic work.
